“Luxury bridal artistry isn’t one size fits all. It evolves with each generation, but the beauty of timelessness is that it always holds its power.”
– Jenny Torry, international makeup artist and educator
Over the last 18 years, I’ve worked with more than 3,500 South Asian brides across every age, region, and wedding style. And one thing is clear: the way brides approach their beauty has changed—but the desire to feel like themselves has not.
From cultural traditions to content creation, the biggest shift I’ve seen between Millennial and Gen Z South Asian brides comes down to this:
Millennials care about looking like their best selves in a way that feels elevated and timeless. Gen Z brides want to look like themselves too—but as the main character in every photo, video, and scroll.
Understanding these values is the key to creating a wedding look that resonates long after the day is over. So let’s break down how each generation approaches bridal beauty—and why my signature approach is rooted in something that transcends every trend: timelessness.
What Millennial Brides Value
If you’re a Millennial South Asian bride (born roughly 1981 to 1996), you’re likely focused on:
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Looking like your elevated, polished self—not a totally different person
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Choosing an artist you trust based on reviews, experience, and referrals
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Aiming for a result that looks beautiful now and still will twenty years from now
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Having a structured, supportive process that makes decision-making easier
You’ve likely had a vision board for years. You know your vibe. You don’t want to chase trends. You want a look that honors your culture, fits your features, and tells your love story without needing to explain it.
That’s why wedding makeup for older brides isn’t really about age. It’s about energy. It’s about glow that lasts through your entire celebration. It’s about refined elegance.
What Gen Z Brides Value
If you’re a Gen Z South Asian bride (born 1997 and onward), you bring a fresh perspective. You care deeply about:
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Staying true to your personal style while expressing your individuality
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A clean, glowy aesthetic that feels skin-first and photography ready
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Collaborating with your artist and being involved in every beauty decision
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Choosing glam that not only feels authentic but also looks flawless on social media
You don’t want a cookie cutter bridal look. You want something that stops the scroll. Something cinematic, creative, and aligned with how you want to be remembered.
And while your look might be soft and natural or bold and editorial, your main priority is that it still feels like you. Just amplified.
What Unites Them Both: The Timeless Standard
Here’s what I’ve learned after nearly two decades:
Every single bride wants to feel confident, comfortable, and culturally seen.
Whether she’s planning a 700-guest ballroom wedding in Dallas or a coastal ceremony in Cancun, she wants to feel proud of how she looked. Not just on the day—but years later when the videos, photos, and memories resurface.
Many of my brides come back to me years later and say:
“Jenny, I still love how I looked. I wouldn’t change a thing.”
That’s what timeless luxury bridal artistry means to me. It’s makeup that elevates and enhances rather than masks. It’s glam that photographs beautifully today and still feels relevant tomorrow. It works for every generation because it’s rooted in who you are.
Why Timeless Glam Matters More Than Ever
Gen Z may be focused on content and Millennials may lean on trust and tradition, but in the end, they both want to be remembered beautifully.
That’s why I don’t just follow trends—I study the face in front of me. I take time to understand your energy, your skin, your outfit, your vision, and your story.
My work is customized, never cookie cutter. It reflects your essence, but elevated with expert precision.
It’s not about covering up. It’s about bringing out what’s already there and creating something that resonates across generations.
Final Thoughts: A Signature Look That Outlasts Every Trend
This isn’t about which generation is better. It’s about knowing who you are and letting your bridal glam reflect that with confidence, depth, and beauty.
Whether you’re a Millennial bride leaning into elegance or a Gen Z bride redefining what tradition looks like, your bridal artistry should celebrate you.
Because no matter the era, luxury bridal artistry is about timelessness, confidence, and culture—and that will never go out of style.
Ready to Create Your Timeless Bridal Look?
Book your bridal consultation with Jenny Torry, international makeup artist and educator. With 18 years of experience, I’ll help you create a custom, luxurious look that will photograph beautifully today and still make you proud decades from now.
www.jtorrymakeup.com
Follow @jtorrymakeup for more bridal inspiration
